‘Mr. & Mrs. Smith’ Social Campaign

Cynosure Creative Agency

Social Media Campaign for Amazon Prime Video TV Show ‘Mr. & Mrs. Smith’.

@smithsonprime on instagram

Social Media Design, Video Editing, Graphic Design, Motion Graphics, Subtitling (2024)

‘Improbably Poppy’ Logo Design

Logo design for Improbably Poppy, a variety show by musician Poppy on Veeps

I had the pleasure of designing the logo for Improbably Poppy, Poppy's variety show on streaming on Veeps! The playful, childlike aesthetic contrasts her edgy persona, blending bubbly typography and a soft rainbow to create an inviting yet deceptive charm. This contrast sets the tone for the show's unexpected humor and boundary-pushing style.

Identity Design (2024)

Client: Poppy

Nike: ‘Be You, Be Great’

Nike inc. Footwear Graphics Intern Project

“Nike: Be You, Be Great” is a women’s shoe collection created for Gen Z women off the court. I trend-forecasted style insights to create a collection that reflects Gen-Z fashion today. Gen Z Her is wearing maximal and juxtaposing pieces that contradict each other which creates a melting pot of ideas. Here, I’m comparing sporty with chic, elegant with grunge, pink with black, etc.

3D-rendered Air Force 1, Dunk Low, & Blazer Low

Footwear Graphics, 3D Rendering, Apparel Graphics, Trend-Forecasting (2023)

Milwaukee United FC

Sports Identity Design

Through research, conceptual ideation, and design execution, I created an identity system for Milwaukee’s up-and-coming MLS Soccer Team “Milwaukee United” through visual marketing solutions that will consider Milwaukee’s history, market, fan base, visibility, viability, community, and more.

Sports Identity, Branding, Motion, Apparel Design (2023)

36 Days of Type

36 Days of Type is an annual Instagram challenge that invites designers, illustrators and graphic artists to express their particular interpretation of the letters and numbers of the Latin alphabet.

See the collection on my instagram!

Typography (2022)

Morale IPA

Boost your Morale with More Ale!

Morale is a Fruitful Probiotic IPA from the fictitious brewing company ‘Kick Rocks Co’. I wanted to feminize the consumption demographic for India Pale Ale by introducing fun and inviting colors and flavors. The flavors include Blueberry, Orange Mango, and Green Apple.

Packaging Design, Branding, and Illustration (2022)

My Little Experiment

Pino Gris Label Design

As what started as a typographic experiment on an Illustrator art-board turns to a fictitious, florally-infused Pino Gris label design project. I enjoy starting a project with no plan and seeing where my creativity takes me — hence the name “My Little Experiment”.

Packaging Design, Product Photography, Typography, Illustration (2024)

MIAD Professional Preparation Plan

MIAD’s Professional Preparation Plan is a pamphlet sent home to students, parents, and professors informing them about academic advising and how to further push their professional and career development.

I did this project during my time as a Student Graphic Designer in the MIAD Career Services office.

Layout Design (2022)

Poppi Drink Target Ad

In my Art Direction class, I was assigned a random item to advertise fictitiously as a Target Ad. Assigned with the drink ‘Poppi’, I decided to collide Target branding with trendy design aesthetics. Through visual research and concept sketching, I came up with this summery and bright scene.

I had the pleasure of art directing CJ Foeckler who photographed this shoot.

Instructor: Brian Pettit of GMR Marketing

Art Direction, Advertising (2022)

Just For Fun / Miscellaneous

Works I’ve made for fun in my free-time / one-off freelancing gigs~

See more on my instagram!

(2020-2026)